Tuesday, August 19, 2008

Week 4 - AA1 - Source Sound

The first advert I'm going to analyse is PC vs. MAC.

Comic piano/vibraphone music is played throughout. The main focus is on the conversations between PC and MAC. Some hyper-real sounds and foleys are used like the handkerchief unfolding, shoulder tapping, falling down (crash). A single non-diegetic line, "good" at the end while showing MAC is also used. Other dubbed in natural sounds are sneezing, runny nose and nose blowing. I like this advert because it uses personification to show viruses and computer brands.

The second advert I'm doing is the infamous Lynx's Bow Chicka Wah Wah advert.


The advert has two distinct scenes, the living room (with background chattering) and a quiet bathroom. Dialogues are used throughout, but other sounds like the Lynx spraying and toilet flush is also used. The length of the advert is so compressed that I think there could be a mistake in the sound design. The sound of toilet flushing starts as the old man wipes his hands. Presumably, he wipes his hands after washing his hands. Unless someone else flushes the toilet for him, that couldn't happen at the same time. Only an extremely short music is used at the end.

I chose this because I thought the "mistake" in the toilet scene was interesting.

References:
Christian Haines. "Week 4 Audio Arts - Source Sound." Tutorial presented at the University of Adelaide, 2008.

YouTube. Mac vs. PC. Accessed: 19 August 2008. Available: http://www.youtube.com/watch?v=GQb_Q8WRL_g

YouTube. Bow Chicka Wah Wah Dinner Party. AccesseD: 19 August 2008. Available: http://www.youtube.com/watch?v=27QP6vJf9KM

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